Stearns & Foster 2017-2018

Luxury Mattress New Collection Launch
AESTHETIC/CONCEPT/BRANDING/LAUNCH

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Stearns & Foster wanted to push design boundaries for their new line of luxury mattresses. I was hired to rethink the overall aesthetic, materials, color palette, branding, labeling and trim details. The line launched this January 2019. The marketing campaign “Uncover Exceptional” speaks to the elevated design aesthetic.

images ©Stearns & Foster

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