Athleta — Untitled

Athleta 2018-2019

In-House Accessories Launch
CONCEPT/DESIGN/LAUNCH

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Athleta wanted to bring Accessories Design/Development In-House. I was hired to conceptualize and design core and fashion product in bags, soft goods, hair accessories, and active accessories. The first line launched Fall 2019 and was rolled out to all doors.

images ©athleta

Anthropologie

Stearns & Foster